Real Client
MysteryKnives
From a stagnant channel to 50M+ monthly views.
↑ 500K+ subscribers in 5 months on YouTube
About the Project
How we did it.
Challenge
This project proposed two challenges – starting a TikTok account from scratch, and growing a modest YouTube channel past its current point (which had been stagnant).
Goals
Our main goal was to use social media as a means of promoting their e-commerce brand through unboxing visuals and engaging stories, all while directing viewers to their website to purchase their product (mystery boxes).
Our Approach
We developed a strategy to create satisfying, fast-paced videos at high volume. This content was split into multiple content pillars, including customer stories, educational videos, satisfying unboxings, and unboxings with trending audio.
Results
The numbers.
0 → 13K followers
on TikTok in 6 months
160K → 840K subscribers
on YouTube, and still climbing
50M+ views
across all channels each month
MysteryKnives is an online brand built for knife enthusiasts who enjoy the thrill of the unknown. The company offers curated mystery boxes containing a selection of quality knives, allowing customers to grow their collection in a fun and affordable way. Instead of choosing a single blade, buyers select a price tier and receive a surprise assortment designed to deliver both value and excitement. With a focus on variety, fast fulfillment, and the experience of discovery, MysteryKnives turns every order into a unique unboxing moment.
Want results like these?
Let’s build a social media presence that actually moves the needle.