Sample Strategy
Fashion and Beauty
How we’d grow a fashion or beauty brand from day one.
↑ A four-pillar Instagram + TikTok framework
About the Strategy
How we'd build it.
Pillar 01
Inspire and Aspire
Aesthetically-pleasing content that sells the feeling of your brand before the product. Aesthetic lookbooks, editorial reels, and campaign-style imagery.
Content examples
Seasonal lookbook reels, GRWM reels, piece comparison carousels.
Pillar 02
Educate and Empower
How-tos, tutorials, and ‘did you know’ content that make your audience smarter about your category and trust your brand as the authority.
Content examples
How to read foundation undertone, skincare layering order.
Pillar 03
Social Proof and Community
UGC reposts, customer transformations, reviews, and real community moments that build trust and signal that real people love your brand.
Content examples
UGC GRWM reels, review carousel, before/after glow-up
Pillar 04
Behind the Brand
Founder story, team, and your process. This is what turns followers into loyal customers who believe in the brand.
Content examples
Day in the life of a founder, how X product is made
Want a strategy like this for your brand?
Let’s build a social media presence that actually moves the needle.